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What is an assured performance certified shop?

An Assured Performance Certified shop is a collision repair shop that has undergone the application and approval process to become a certified collision care provider. Assured Performance is a network connected to multiple major auto manufacturers, including Ford, Infiniti, Hyundai, Kia, Nissan, and many more. Through this program, repair centers can receive OEM Certification (original equipment manufacturer) from a range of manufacturers. This means that the shop must meet set requirements set by the Auto Manufacturer and pass a yearly on-site inspection. Shops must have the right tools, equipment, facility, and training for specific vehicles to be certified. Only 1 in 10 shops meet these requirements.

What is an assured performance certified shop?

By requiring a collision repair center to adhere to specific requirements for their equipment and training, Auto Manufacturers can help guarantee car owners are getting quality parts they approve of that do not violate warranty. The requirements are stringent enough that it weeds out shops that aren’t providing the best work, leaving room only for best-in-class repair shops that are doing right by their customers. When you go to an Assured Performance Certified shop, you’ll know that your vehicle’s manufacturer approves of the quality of workmanship and that you’re going somewhere that values your safety.


While assuring customers of a shop’s quality is a solid business decision, it’s also an important way to show that a service provide takes customer satisfaction seriously. Getting into a collision is stressful, and the last thing a customer should have to worry about is additional stress from their selected repair shop. An Assured Performance Certified shop has displayed a level of consideration and care along with the quality of their work and the equipment used. By using parts certified by the original equipment manufacturer, they’re ensuring every car they repair is fixed to the original auto manufacturers specifications, which means the car will be good as new.


Cline Collision is Assured Performance Certified. We work hard to train our staff and stay on top of all the latest generation models of the auto manufacturers we’re certified to represent. Have questions? Give us a call.

What is auto collision repair?

Auto collision repair is when trained automotive technicians fix the damaged parts and bodies of cars and other vehicles that have been damaged by accidents, weather, or other incidents. Collision repair can include dent removal, scratch removal, auto glass replacement, paint matching, straightening out bent metal, replacing doors or panels, auto detailing, and more. Many technicians also work directly with insurance providers to make sure any work is covered. what is auto collision repair?

Ideally, when you come in for auto collision repair, your chosen technician will be able to repair your car so it looks the way it did before the damage. In some cases, they may offer additional detailing to make it look as good as new. Detailing can involve minor scratch buffing, repainting, wax, polish, interior repairs, and other small jobs that refresh the car and make it look its best. When most people come in for collision repair, they’re looking for more extensive work. Car accidents can result in anything from tiny dents to completely totaled cars. There are a lot of different things that can go wrong in a collision – shattered windshields, bent frames, broken axels, torn bumpers, and so much more.

At Cline Collision, we use a variety of tools to help with the job, including the latest in dent removal and repair technology. We include free auto detailing for our customers as a thank you for their business and you can track the status of your repair right on our website. Our work speaks for itself, along with our many customer reviews about the quality of our service. We are OEM Certified by Chrysler, Dodge, Jeep, RAM, MOPAR, SRT, Ford, Hyundai, Infinti, Nissan, Kia, Honda, and Acura. Our auto technicians will make sure your car looks as good as the day you drove it off the lot. Have other questions about auto collision repair? Just let us know.

Are cars made out of aluminum?

Cline Collision Center has been advertising to car owners in Santa Rosa, Windsor, Healdsburg, Rohnert Park, Cotati, and beyond that we are specially equipped to work on aluminum vehicles. The first question you may have is, are cars made out of aluminum? This isn’t a silly are cars made out of aluminumquestion. Car frames can be made out of several different materials including: carbon fiber, plastic, steel, and aluminum. The ideal qualities in car frames are light and strong. Less weight means more fuel efficiency while strength promotes better safety ratings. Carbon fiber is very light and very strong, but unfortunately extremely expensive, so it’s primarily used for racing and sports cars. Plastic is becoming more frequently used and is very light, but it is not seen as the safest material. Steel has long been the traditional material for car frames. Steel is cheaper than aluminum and strong. However, the car industry is shifting to aluminum, which is strong, lighter than steel, and does not rust.


Aluminum is more expensive than steel, and has typically been used for high-end vehicles like the Acura NSX, BMW i8, Mercedes-Benz SL-Class, Jaguar XJ, Tesla Model S 60, and other luxury cars. In 2015, Ford began making the Ford F-150 with a primarily aluminum body. As the best-selling car in the United States, this signified a significant shift in automotive trends.


Aluminum Frames Require Specialized Repairs

With the growing number of cars manufactured with aluminum frames, there is a need for facilities that can repair these vehicles. Why can’t you take your aluminum frame vehicle to any auto body shop? Because aluminum and steel can be extremely corrosive to each other. A shop must be properly equipped with separate equipment, tools, and space to work on your vehicle. Otherwise, even the steel shavings from other cars can affect your vehicle. Fortunately, there’s a professional auto body shop nearby that has trained technicians specifically and has the necessary facilities for aluminum repairs. Contact Cline Collision Center today to schedule an appointment.



why use OEM parts for BMW repair?

BMW has been a popular car brand for decades, and many drivers enjoy the speed and handling of these luxurious vehicles.

Your BMW is a luxury car. It deserves to be treated like one. You probably already make sure to maintain and service the vehicle as why use OEM parts for BMW repair?necessary such as oil changes, tire rotations, transmission flushes, and keeping the liquids at optimal levels. If you take such good care of your car’s mechanics, it’s just as important to take care of the auto body!

OEM, or original equipment manufacturer, parts can be more expensive than cheap aftermarket products. For this reason, some shops use aftermarket or “alternative” parts to cut costs. However, they are passing inferior workmanship onto you. This could mean parts that corrode and wear out faster, look uneven with the rest of the car, or even damage the structural integrity of your vehicle. OEM parts are specially made for your model vehicle; they are designed to fit and match perfectly, so you never have to worry about seams not lining up. Aftermarket parts can give you an inferior ride or cause more repairs down the line. OEM BMW parts are the same quality and exact design as when the vehicle was built in the factory. By using OEM BMW parts, auto body professionals ensure that your car remains at top performance.

BMW Repair Using OEM Parts in Santa Rosa

OEM parts ensure restored structural integrity and completely repaired appearance to factory standard for your BMW. Where can you get BMW OEM repair in Santa Rosa? From Cline Collision Center, the premier auto body repair shop in Sonoma County. Our team of auto body professionals are thoroughly trained in correct repair procedures and using our high-tech equipment. We only use OEM parts, and we even offer free detailing with repairs! Bring your BMW in today for quality auto body repairs.

Is OEM the same as original?

Cline Collision Center prides itself on being an OEM auto body shop. You can see our list of OEM certifications here, for car makers like Honda, Hyundia, Infiniti, Nissan, Ford, Dodge, Chrysler, and Kia. You may have heard the term OEM over and over again and wonder what it means and the burning question: is OEM the same as original? 

What does OEM mean?

OEM stands for Original Equipment Manufacturer, and indicates that the manufacturer was the original producer of the part – fenders, quarter panels, headlight cover, grills, etc – when the car was built. In car lingo, original parts are used to refer to the parts that the car is assembled with in the factory. Every piece of the car as it exits the factory is an original part. Anything that is replaced, including a tail light, is no longer an original part. However, OEM parts are the same as the original in the sense that they are made by the same manufacturer, with the same materials, to the same specifications. OEM parts are markedly different than aftermarket parts. Aftermarket parts have questionable quality; while they may be cheaper, they also may be inferior and more likely to show uneven wear, not align with the seams of the car, and break down over time. By using OEM parts car owners know that they not only receive a vehicle that is completely returned to factory standard in appearance, they also know their car is restored in structural integrity as well.

After a collision, your car may need repairs to the body. While the replacement parts will not be original to the vehicle, they will be OEM parts that seamlessly fit in with your vehicle and ensure its resale value, structural integrity, and restored appearance. Cline Collision Center always uses OEM parts and proper repair procedures and equipment, which is why we are recognized by so many auto makers as a factory approved facility. Need auto body repairs to your vehicle after an accident? Call us today!

mopar certified collision repair

Many car enthusiasts know MOPAR; we even saw a beautiful Dodge Challenger custom painted with a MOPAR logo emblazoned on the front fender in Santa Rosa recently. All this talk of MOPAR might lead some people to ask…..what does it mean?

MOPAR is a blending of the words Motor and Parts (much like the blending of breakfast and lunch creates brunch). It’s the customer care, service, and parts organization within Fiat Chrysler Automobiles. Starting in the 1930s the name was introduced as a brand within Chrysler, for example on MOPAR oil filters and antifreeze. It remains the parts manufacturer and service provider within the auto brand, and has even released custom vehicles under the MOPAR name.

Although it’s the parts and service arm of the auto maker, the term has become a word for any Chrysler-made vehicle. So you might hear many Chrysler, Plymouth, Imperial, Ram, or Jeep vehicles referred to as MOPAR.

Top Quality MOPAR Auto Body Repairs

So now when we say Cline Collision Center is recognized as the premier auto body shop for MOPAR certified collision repair in Sonoma County, you know what that means. Our auto body shop is certified by Fiat Chrysler Automobiles as a Certified Collision Repair Facility. We use only MOPAR parts and factory approved repair procedures, so you can be sure that we will return your vehicle to factory condition. Our experienced team of auto body professionals has been thoroughly trained to properly use tools and procedures with every job. With our state-of-the-art equipment, talented team, and dedication to OEM parts, we offer the best MOPAR certified collision repair for Santa Rosa residents. Just check out our 5 star rating on Yelp!  Whatever type of FCA car or truck you have, we can fix it so the appearance and structural integrity are completely restored.

What is the difference between OEM and OE?

There are a lot of different terms used when it comes to auto body. There’s OEM, OE, aftermarket, alternative, the list seems to go on and on. We talked in another post about what MOPAR means. One of the biggest questions car owners have is: what is the difference between OEM and OE?

OEM stands for original equipment manufacturer. OE stands for original equipment. OE parts are the components of the vehicle as it’s made in the factory – all of the original parts that the car was first built with. Once the car comes out of the factory, everything else is not an OE part.

OEM is original equipment manufacturer, which means this manufacturer was the original manufacturer of the part and is approved for use in the brand’s vehicles. For example, Cline Collision Center is certified by Honda, Kia, Ford, Nissan, Fiat Chrysler, Hyundai, and Infiniti as an approved collision center. These certifications acknowledge our high tech equipment, adherence to factory-approved procedures, highly trained auto technicians, and dedication to using OEM parts. OEM parts are created for specific makes and models, and approved by the automaker, to fit in the car. By using OEM parts, you uphold the structural integrity of your vehicle, retain its resale value, and make sure it retains a seamless appearance.

Use OEM Parts for the Best Auto Body Repairs

Although sometimes used interchangeably, the terms OE and OEM are different. OE parts are the parts your car exited the factory with. Certain things – like bulbs and belts – are going to have to be replaced. Other times, an accident means your vehicle needs major repairs. By using OEM parts you can ensure your vehicle gets the best repairs. Cline Collision Center is committed to only using OEM parts. “Alternative” parts, such as parts that are salvaged off a totaled vehicle, cheaper versions made by other manufactures, and parts that you don’t know the origin of, might be cheaper, but you don’t know where they come from. They could weaken your vehicle’s structural integrity, wear out before other parts, or not fit seamlessly with your car. Get the best parts – and the best service! – by turning to Cline Collision Center.

OEM Certification And What It Means

It used to be that there were car dealerships and independent body shops. Car owners could decide to take their vehicle to the dealership for auto body repairs or go to a local independent body shop. Dealerships are typically pricier, while independent body shops are less reputable and may offer substandard repairs.

However, there’s a better option. There are now OEM certified independent body shops, that offer high quality repairs that have been approved by the automaker, with the convenience and price break of using a local facility. OEM Certification requires numerous stipulations like:


·         Having the facility and equipment necessary to complete the highest standard of work

·         Thoroughly trained and well qualified auto technicians

·         Only using OEM parts


OEM stands for original equipment manufacturer. OEM certification means that a body shop has been acknowledged to only use factory-approved parts. It also means that the facility has the correct equipment to install those parts, and uses only factory-approved procedures. For example, Cline Collision Center is a Ford Recognized auto body facility. This means that Ford has authorized Cline to do work on all Ford vehicles, including the new F-150 that has an aluminum frame. Aluminum frame vehicles require different equipment than traditional steel ones; because of the corrosive nature of the metals, completely separate equipment, tools, and space is needed when working on an aluminum vehicle. Cline has the right environment to offer top-notch Ford repairs.


OEM Certifications from Several of the Top Automakers

Ford isn’t the only automaker that has recognized Cline Collision Center’s work as meeting or exceeding the stringent standards expected for top-tier auto body repair. We are also certified through Fiat Chrysler, Hyundai, Infiniti, Nissan, Kia, and Honda. In fact, our technicians carry the highest level of training, including certification through Automotive Service Excellence (ASE) and Inter-Industry Conference on Auto Collision Repair (II-CAR), the gold standard of auto body certifications. If you have any other questions about OEM Certification and how it pertains to your vehicle’s repairs, call Cline Collision Center.

What does MOPAR mean?

Cline Collision Center is MOPAR auto body shop. But what does MOPAR stand for? And what does it mean to be a MOPAR body shop?

MOPAR is the customer care, service, and parts organization within Fiat Chrysler Automobiles. This automaker makes several brands you’re familiar with:  Chrysler, Dodge, Fiat, Jeep, Ram Trucks, and more. The name MOPAR comes from combing the letters in “MOtor” and “PARts” to create MOPAR. MOPAR produces all the parts for FAC vehicles. Although this is the organization with the automaker’s corporation, the term is used by car owners to refer to all vehicles produced by Fiat Chrysler Automobile. For example, in popular culture the word MOPAR has come to refer to Dodges, Chryslers, Plymouths, Imperials, etc.

When an auto body shop is specially a MOPAR body shop, it means they only use original equipment manufacturer parts for all FAC repairs. Just as Cline Collision Center is certified through Ford, Hyundai, Infiniti, Nissan, Kia, and Honda as an approved body shop that only uses OEM parts, the same goes for Fiat Chrysler vehicles. The label MOPAR body shop is the same as stating we are a FCA certified collision repair facility. It means the automaker has acknowledged our work meets the stringent standards set by Fiat Chrysler for auto body repairs, including using MOPAR-produced body parts, factory approved procedures, and high quality equipment and tools for the job.


Why use MOPAR parts?

It’s crucial to use MOPAR parts for auto body repairs on your Chrysler, Dodge, Jeep, or other FCA vehicle. Why is it so important? MOPAR specially manufactures these parts for your vehicle. Every part is engineered and fitted for the exact car. Aftermarket or alternative parts might be cheaper, but they are not a guaranteed fit, are often inferior quality, and may alter the appearance and/or structural integrity of your vehicle. By using MOPAR parts and trusting a MOPAR auto body facility, you can ensure your vehicle is restored to factory condition. That’s exactly what Cline Collision Center provides. If you need repairs on your FCA vehicle, contact a factory approved collision facility today.

Using the Right Equipment is a Must for Auto Body Repair

When you’re selecting the auto body shop where your car will be repaired, there’s nothing more important than making sure your technicians have both the right equipment and the right training. Too often, auto repair shops skip over certain equipment and use less functional versions, resulting in subpar work that can end up causing more harm than good.

If you’re curious about how a shop does things, you can always visit to ask questions and have them explain their process. You’re going to want to choose a shop where the staff is certified and hopefully uses OEM parts when possible so that you know you’re getting quality parts that meet the standards your car did when you first drove it off the lot. Once you have a good idea of how they run their shop, try speaking to a few customers if they’re willing, or checking reviews online to see what people have to say about the quality of the work. Remember, for your safety and peace of mind, it’s better to look for quality over low cost.

As far as equipment goes, it’s really important that they have the appropriate tools for the job and that they know how to use them. There are a lot of businesses that use the wrong equipment, and it results in shoddy work at best and dangerous situations at worst. For example, many shops don’t invest in proper aluminum repair equipment. Aluminum is a popular metal to use in the construction of most cars, but you’ll find that several companies will use panel bonding instead of rivets, which is a mistake that can result in bad consequences in the event of an accident.

Instead of panel bonding, the proper tool to use is a rivet gun. We use one made by ProSpot that is approved by Ford for use on their vehicles. It allows us to both remove and install rivets. Without this tool, you flat-out can’t install self-piercing rivets. There’s no other way to do it. It’s a pretty sizeable investment, so some auto body shops will skip it altogether and use alternate methods, which results in suboptimal work.

It takes extra investments in both money and time to make sure the shop has a tool like this, but in our opinion, it’s absolutely necessary to get the job done right. Beyond spending the money on the tool itself, everyone who uses it should be properly trained, or else it’s just as bad as not having the tool at all. Take a peek onto the floor of an auto body shop if you can and note what sort of tools are being used. Do you see a rivet gun anywhere? If you’re not sure, ask.

We are always happy to talk you through our methods and discuss our recommendations for your repairs. If you have any questions at all, please ask. We encourage all our clients to know exactly what’s going on with their cars!