OEM Certification Requires Culture Shift for Body Shops

There’s a giant gap between body shops willing to invest in the training, tools, and equipment to perform proper repairs and those that aren’t, according to a recent article in Body Shop Business. Experts note that there are a relative handful of really good autobody shops in the county. After those elite shops, there is a steep decline.  

For those that aren’t there yet, getting up to date and staying there is an uphill climb.

First, there is the cost. Training requires technicians to take time away from the repairs that make money for shops. Acquiring proper tools and state-of-the-art equipment isn’t cheap either. It requires a culture shift away from short-term profits to long term thinking.

Management has to completely change their thinking. They need to switch from relentlessly maximizing productive hours and bottom-line numbers to building a new blueprint for estimating and parts procurement that includes new training and equipment.   

Why does this culture shift need to happen now?

Technology is changing so quickly that shops not investing now will only fall further behind. Owners who don’t put money into training, tools, and equipment is guaranteeing poor quality for their customers.

This isn’t just about money. It is also about mindset. For those that have been in business 20 years, they may resist these changes. “I know what I’m doing,” they say. But this opposition will leave them unprepared as the auto industry hurtles forward.

Experts suggest that everyone in the shop needs to be willing to learn. Approaching the business as a perpetual student is the only way to give customers and their cars the safe reliable service they need. As the rate of technological change increases, so does the need for education and equipment that moves shops into the future.

Cline Collision Center continues to invest so that it is an elite autobody shop now, as well as in the future. We are FCA US Certified. This guarantees that we use OEM parts in repairs, ensuring fit and function you can depend on. It also tells you our technicians are trained to restore your vehicle to pre-collision condition. We are also certified by Ford, Chrysler-Fiat, Hyundai, Infinity/Nissan, Kia and Honda for services including auto detailingdent removal, and exact-match painting. Contact us online or call us at 707-591-9909 today!

Helpful Hints

What to do if you are involved in an accident:

  1. Stop. Stay calm. Do not leave the scene.
  2. Call law enforcement authorities immediately.
  3. Do not discuss the accident with anyone except the police or your insurance company. Do not pay the other party.
  4. Secure the names and addresses of involved parties and witnesses.
  5. Have your vehicle towed to Cline Collision Center if it’s illegal or unsafe to drive. If your vehicle is legal and safe to drive, give us a call A.S.A.P.
  6. Notify your insurance company and inform them you have chosen Cline Collision Center to perform the repairs to your vehicle.

Facts you should know:

  1. You are not required to get more than one estimate.
  2. It’s your choice to choose a shop to repair your vehicle. You are not required to take your car to a shop selected by a claims adjuster. However, you are required by your policy to allow your insurance company a reason able amount of time to inspect the damages prior to repairing them.
  3. As the registered owner of your vehicle, only you can authorize any and all repairs to be done.
  4. Repair estimates will vary. A lower estimate may not include necessary parts and/or materials. It’s your vehicle, make sure it’s repaired to your satisfaction.
  5. Review your Policy. Understand your rights and responsibilities as well as your obligations. Your insurance company wants your vehicle properly repaired and for you to be completely satisfied with their claims service. Reviewing your Policy will help in understanding how the claims process works.
  6. Since the vehicle is being repaired for you, you are required to insure payment is made upon completion of repairs. To avoid any delays, be sure to secure payment from your insurance company. Also, if need be, have in your possession, any necessary endorsement from lien holders.

Our shop stands ready to assist you in any of these matters. We will work closely with you to minimize your inconvenience and maximize your satisfaction.This is our pledge to you.


How to protect your vehicle’s finish:

  1. Avoid car washes that use rotating brushes and harsh cleaners. Use soft cloths when washing your vehicle.
  2. Avoid waxing for 3 months after any painting has been done to your vehicle. After three months you should apply wax at least twice a year.
  3. Wash off any gas, oil, or fluid spills of any kind immediately with soap and water. Do not just wipe off.
  4. Always wash off any bird droppings, tree sap, or other signs of contamination immediately. “This is very important.”

Should I Go To My Insurance Company’s Preferred Auto Body Shop?

What Body Auto Shop Should I go to?

When you first get into an automobile accident, you may have a million questions on your mind. Such as, does my insurance cover this? Is the other driver insured? Should I go to my insurance company’s preferred auto body shop? While we may not have all the answers, we can certainly assist you in the decision making process when it comes to choosing the right auto shop for you.

A few years ago, the California legislature decided that it was unfair to force consumers to use the repair shop recommended by their insurance company. This means not only do you have the flexibility to choose your own mechanic, but you must be informed in writing of your right to a body shop of your choice. While your car insurance company will provide their list of preferred shops, you are the ultimate decision maker. Don’t feel pressured into taking your vehicle to a company that you don’t trust!

High Quality Service

Cline Collision Center recommends that consumers select an auto body shop of their choice for several reasons. For instance, if you’ve already developed a relationship with a specific auto body shop, you can trust them with the care of your automobile. Familiarity breeds trust, and you’re more likely to get a reasonable quote with a guarantee. Furthermore, your insurance company will communicate with your preferred auto shop to ensure that you will not have to pay out of pocket.
By exercising your right to choose, you can make the most informed decision. If you haven’t already worked with us, we want you to know that Cline Collision Center is one of the highest rated auto body shops on Yelp. We specialize in hassle-free collision repair, and we promise to restore your vehicle to its former condition. We’re experienced in handling insurance company paperwork, and we stand by the quality of our work with a full written warranty. On top of all that, we like to throw in a free detailing because our customers deserve the best.

Ultimately, you have the right to choose which auto body shop you take your car to. We suggest that you do your research, ask for recommendations from friends and family members, or simply return to your preferred mechanic. For more information regarding car insurance preferred shops and our suggestions to you, give Cline Collision Center a call today!

What to Know About Paint Matching

Getting into a fender-bender is stressful enough without being constantly reminded about the work your car needs thanks to a dent and scratched paint. It’s hard to look at your once-pristine car and see that big scrape mark every day. Time to get it taken care of!

Where to start? Many auto body repair shops offer paint matching, but there are a few things you should know before selecting a shop. Look at their portfolio if they have one – it should include pictures. Can you see before and after shots of cars that have gone through that garage? How do they look? If you’re satisfied that the paint work looks good, you should follow up by asking about the method and paint matching equipment that the shop uses.

Here at Cline Collision, we use updated special equipment to make sure we match your car’s paint correctly every time. If your car has its original factory color, we’ll check the VIN number on your car, then use it to obtain the specific paint code. This way, we can make sure we’re putting the same color on your car that your original manufacturer used when it was created. In addition, a special camera will take pictures of your car’s finish to ensure that we’re matching the color perfectly. We can even match custom colors, so if you’re worried your expensive custom paint job is ruined, no worries… we’ll patch it up!

If you have any questions about paint matching or would like to see how we do it in the shop, feel free to give us a call or stop by. You can’t find the same equipment and method used everywhere, so it’s always a good idea to do your research first. We’ll even complete your insurance paperwork for you – just bring your claim number!