OEM Certification Requires Culture Shift for Body Shops
There’s a giant gap between body shops willing to invest in the training, tools, and equipment to perform proper repairs and those that aren’t, according to a recent article in Body Shop Business. Experts note that there are a relative handful of really good autobody shops in the county. After those elite shops, there is a steep decline.
For those that aren’t there yet, getting up to date and staying there is an uphill climb.
First, there is the cost. Training requires technicians to take time away from the repairs that make money for shops. Acquiring proper tools and state-of-the-art equipment isn’t cheap either. It requires a culture shift away from short-term profits to long term thinking.
Management has to completely change their thinking. They need to switch from relentlessly maximizing productive hours and bottom-line numbers to building a new blueprint for estimating and parts procurement that includes new training and equipment.
Why does this culture shift need to happen now?
Technology is changing so quickly that shops not investing now will only fall further behind. Owners who don’t put money into training, tools, and equipment is guaranteeing poor quality for their customers.
This isn’t just about money. It is also about mindset. For those that have been in business 20 years, they may resist these changes. “I know what I’m doing,” they say. But this opposition will leave them unprepared as the auto industry hurtles forward.
Experts suggest that everyone in the shop needs to be willing to learn. Approaching the business as a perpetual student is the only way to give customers and their cars the safe reliable service they need. As the rate of technological change increases, so does the need for education and equipment that moves shops into the future.
Cline Collision Center continues to invest so that it is an elite autobody shop now, as well as in the future. We are FCA US Certified. This guarantees that we use OEM parts in repairs, ensuring fit and function you can depend on. It also tells you our technicians are trained to restore your vehicle to pre-collision condition. We are also certified by Ford, Chrysler-Fiat, Hyundai, Infinity/Nissan, Kia and Honda for services including auto detailing, dent removal, and exact-match painting. Contact us online or call us at 707-591-9909 today!